A little JELLY goes a long way. Start with a dime size amount in your palm. Rub throughout your hands, then throughout your hair.
FOR THE ULTIMATE LIVED-IN AIR DRY:
Scrunch it into damp hair at the roots for lift, and through your waves and curls. JELLY holds your hair in place while it air dries, or as you diffuse. Your natural texture is amplified, and you’re left with light, bouncy waves, soft curls, voluminous definition, and flipped bits. Without weight. Without the look of sticky, heavy product in your hair. It will look like your hair just did it on its own. And it did, with a boost to your natural texture from JELLY. Even the straightest hair will find there’s some natural texture in there; set it free.
FOR BIG, VOLUMINOUS BLOW-OUTS:
Mix JELLY in your hands with CULT+KING BALM, VEGAN BALM, or STYLE, like you’re putting lotion on your hands. Then rub hands through hair from roots to ends. The mixture will give you just the right amount of grip and slip for a big, smooth, controlled blow-out. Scrunch in more JELLY when dry for gorgeous amplification of your natural texture and waves.
SOFT-CAST YOUR CURLS WITH JELLY:
JELLY is a natural supplement or substitution to the “gel” step of your curl styling routine, with softness, definition, and shine. Plus JELLY won’t flake.
MADE TO MIX:
JELLY is THE hold product in the CULT+KING line, made to be mixed with any and all of our other products to create volume, texture, and curl control.
