Moena 12 | 69
Moena 12 | 69
Moena 12 | 69
Moena 12 | 69

Moena 12 | 69

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Cruelty-Free, Organic Ingredients, Vegan, Zero-Waste, and Woman-Owned

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A riot of plants sweating in the morning sun. The scent of young ginger sweeping through the green canopy. Brewed tea and fresh tobacco leaves. An oncoming thunderstorm and the purifying crispness that follows.

Notes of Wild Peruvian Moena, Soaked Moss, Golden Ginger, Brewed Tea & Tobacco Leaves, Redolent Woods 

Moena 12|69, is the first-ever fragrance to feature Moena Alcanfor, a rare essential oil steam-distilled from the lateral branches and leaves of Moena trees. The numbers correspond to the geographical coordinates from where the oil is sourced - the Tambopata Province of the Peruvian Amazon at 12° South, 69° West.

A close botanical relative to the highly endangered Rosewood (another Amazonian tree popular for fragrance), Moena Alcanfor is a new sustainable alternative. This oil is ushering in a promising future for the region’s delicate ecosystem. Its woodsy aroma ignites emotions, purifies and uplifts the spirit, and eases anxiety.

15ML

ABOUT CARTA

CARTA was founded in 2017 by Heather D’Angelo, a San Francisco-based perfumer, musician (with the band Au Revoir Simone), and ecologist. The dream for Carta originated while she was collecting botanical samples from the Malaysian rainforest as part of her research at Columbia University. After several years of working with plant-based aromatic compounds, she developed an understanding that scent, like music, is a transportative instrument. Both have the arcane power to suspend moments and places in time. The line, named after the Italian word for map, reflects the spirit of linking scent and place.

With Carta, D’Angelo explores the artistry of perfume, influenced by her background in musical composition and scientific inquiry. Rooted in her passion for environmental conservation, D’Angelo’s romance with scents is shaped and driven by a commitment to conscious practices and a desire to share the stories behind Carta’s ingredients.
 
CARTA takes an ecological approach to fragrance design; their practices are rooted in sustainability, environmental stewardship, and reverence for our planet. 

Their fragrances are inspired by the complexity of Earth’s ecosystems and the people working to protect them. CARTA reminds you to remain conscious of the interconnectedness of our species and the land that sustains us and invites you to allow their fragrances to encapsulate you on your journey, wherever that may be.

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