Ojook Intention Toothbrush

Made with soft, firm and fine bristles imported from Asia, OJOOK's bamboo handled toothbrush effectively removes plaque build-up and food particles in the hard-to-reach places without damaging the gums.

Set a daily intention by writing any word of your choice on the bamboo toothbrush handle as a reminder to stay positive and on track with your goals.

Hold your toothbrush at a 45 degree angle to the gums and continue using gentle circular motions along the gum line and on all teeth surface. After each use, let the toothbrush air dry in an upright position. Replace the toothbrush every 2~3 months, or when the bristle gets frayed.

After consumer product executive Youn Chang became a mother, her sense of urgency on wellness and sustainability shifted. What she knew intellectually became what she believed in her heart, and previous nice-to-haves became must-haves for her daughter and future generations. 

Youn decided to launch a brand that would bring her knowledge on Eastern wellness philosophy to the U.S. - a philosophy that teaches wellness as cumulative habits and daily rituals with a long-term horizon rather than quick fix solutions. OJOOK was born with Youn's vision to transform mindless routines into mindful rituals that create harmony between the mind, body, and environment.